Shay Baruch appointed as LivUp new CEO

Shay Baruch appointed as LivUp new CEO


Shay Baruch has taken over the role of LivUp CEO, having previously served in key leadership roles in the region, succeeding Roee Shamir, who has decided to pursue new career challenges after completing a duration of 7 years as LivUp CEO.

LivUp, a pioneering company in the Private Rented Sector (PRS) in Poland, proudly announces the appointment of Shay Baruch to the role of CEO, marking a significant milestone in the company’s evolution. With an illustrious career and a proven track record as a reputable CFO and board member in several countries across the region, Mr. Baruch brings a wealth of expertise and strategic vision to his new position. Having previously served in key leadership roles at renowned companies such as GTC S.A., Cineworld Group Plc, and EY, Mr. Baruch appointment underscores LivUp’s commitment to excellence and innovation in the PRS landscape. Mr. Baruch has consistently driven performance and guided companies toward sustainable growth. His astute understanding of business strategy, coupled with an unwavering dedication to excellence, perfectly aligns with LivUp’s mission and values. In his new role, Baruch will build upon LivUp’s success, driving forward the company’s strategic initiatives and delivering unparalleled value to its stakeholders. Under the leadership of the new CEO, the plans remain ambitious – to expand company’s portfolio to several thousand flats across the region.

Roee Shamir had been the CEO of LivUp since its establishment and had played a significant role in its dynamic growth across the country, as well as contributed to the development of the Private Rented Sector (PRS) in the Polish real estate market. After founding and leading LivUp for the last 7 years, Mr. Shamir has decided to pursue new professional challenges.

LivUp, a leader and innovator in the Private Rented Sector in Poland, oversees the management of over 750 residential units across Warsaw and Kraków. As a subsidiary of Aurec Capital, a well-established international investment group and a major player in the polish real estate market, LivUp specializes in fostering genuine connections among its tenants. The company delivers an unparalleled living experience by seamlessly blending modern comfort, prime locations and exceptional customer service.

Within each of its developments, LivUp introduces numerous amenities. These include private fitness rooms that host complimentary yoga classes, lounge spaces doubling as coworking areas during the day and transforming into relaxing communal zones in the evening, as well as infrastructure for cyclists and tenant discount programs. LivUp offer spans from cozy studios to spacious one-, two- and three-bedroom flats, all meticulously furnished and finished to high standards.

LivUp’s strategic focus lies in offering timeless interior design that maximizes space utilization and provides practical solutions for its residents. Since its establishment, LivUp has been instrumental in shaping the future of the Polish PRS market.


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